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Many times business owners and marketers look for ways to create innovations and points of differentiation through elaborate technical add-ons or by attempting to create entirely new product or service categories. From my experience, one of the best way to create an innovation or differentiation for your business is to take something people alr Read More

Reducing startup costs is very essential for bootstrappers. By any means, you must think twice in every details of your cash flow. Every single cent is important. This will determine the life of your business. Every throw of money should be well planned and should ensure that it creates good investment. Here are two useful tips that bootstrappers m Read More

When it comes to small business, working with your spouse is sometimes an occupational hazard. As Andrew Field of PrintingForLess.com explains on SBTV.com, working with your husband or wife requires care to see that relationship and business issues do not overlap. This is a subject very near and dear to my heart since my wife and I often work toge Read More

Here's a simple plan to help encourage you, as CEO, or your CEO to consistently contact your customers. A simple script's included and a list of some of the tangible metrics that improve as a result. Read More

We may all wish that H1N1 turns out to be much ado about nothing, like the bird flu scare of 2007 — but don't count on it. Here are 7 practical things you can do in your workplace to cut down the chances of you and your employees getting the H1N1 flu. Read More

It is well known that providing customer service is vital in marketing your business for long term success. However, what does customer service really mean? Read More

What characteristics do successful entrepreneurs have in common? If it is the little businessman and not the big corporation that often drives the economy back into the black; what do you need to be one of those successful entrepreneurs? What Qualities need developed to drive on from the ordinary to the extra-ordinary? Read More

Lots of CPA's and Attorneys diss this idea. What do you think? Read More

Whether you are an established business venturing into the world of online marketing or an e-commerce startup with nothing but a Website, a product and a dream, this article from online marketer Nikki Pilkington looks at why your efforts may not be generating the kinds of results you expected. Don't make the mistake of throwing in the towel or wr Read More