Social media has given consumers a whole new voice.
A recent study by Penn State's College of Information Sciences and Technology found that 20% of Twitter updates are either requests for product info, or responses to brand messages.
With that, companies better not give consumers anything bad to talk about.
As with the 5 case studies below, the
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5 Social Media Disasters
Posted by williswee under Social MediaFrom http://www.penn-olson.com 5323 days ago
Made Hot by: on September 21, 2009 3:27 pm
What's the Purpose of Your Business Plan?
Posted by ShawnHessinger under ResourcesFrom http://www.youtube.com 5324 days ago
Made Hot by: tiroberts on September 21, 2009 1:22 pm
What's the purpose of your business plan? That depends on what you are using it for, says Clayton Christopher, founder and owner of Sweet Leaf Tea Company. Christopher says his company writes a new business plan every year but it isn't the kind used to raise money from investors. Though a document to raise money is one kind of business plan, ano
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Are You a Small Business Marketing "Gunna"
Posted by m4bmarketing under MarketingFrom http://www.m4bmarketing.com 5323 days ago
Made Hot by: on September 21, 2009 12:22 pm
When I was a junior Product Manager, members of the sales force would refer to another Product Manager as "Gunna". Although I am Australian, I had never heard this term before so I asked them what they meant, thinking to myself was this another corporate term I needed to know.
After they laughed at my naivete they explained that "Gunna" was
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If you live by price - you will die by price
Posted by alenmajer under SalesFrom http://www.alenmajer.com 5326 days ago
Made Hot by: franpro on September 20, 2009 4:52 pm
If your prospect does not see the value in your product or service, and if the only difference between you and the competitors is in pricing, you didn't do a good job as a sales person. The main description of your position inside the company is to create the value, not just to show your price list. Teaching and educating customers is no longer en
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Lehman Bros: What Failure Felt Like | Biz Money Matters |
Posted by TonyJohnston_CNi under ManagementFrom http://blog.tonyjohnston.biz 5326 days ago
Made Hot by: wendyweiss on September 20, 2009 4:50 pm
Lehman Brothers, on the one year anniversary of this largest bankruptcy in US history, there are lessons to be learned from this financial system catastrophe. Here they are...
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Five Sure Fire Ways to Measure Innovation
Posted by ZaneSafrit under StrategyFrom http://delphiinstitute.com 5326 days ago
Made Hot by: edragonu on September 18, 2009 8:43 pm
Sustainable, consistent, innovation is increasingly the competitive edge for businesses of all sizes. Here's 5 metrics any business, of any size, can measure to judge the success of their innovation.
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Small Business Guide to Self Publishing
Posted by ShawnHessinger under ResourcesFrom http://www.5min.com 5327 days ago
Made Hot by: tomretterbush on September 18, 2009 4:54 pm
Self publishing can be an important tool for small business. Books on your area of expertise can create a whole new product line for your business and now getting published is no longer the obstacle it once was. The self publishing revolution with technologies like print on demand at the forefront have revolutionized the publishing industry. This
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Company Intranets Keep Employees on the Same Page
Posted by knippposton under Success StoriesFrom http://officeability.com 5327 days ago
Made Hot by: patsonlegal on September 17, 2009 2:26 pm
An intranet is a web site that can be accessed only by authorized people. It can provide a central location for corporate information you want to keep internal.
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The Ebb and Flow Of Communities
Posted by smallbiztrends under Online MarketingFrom http://www.socialmediaexplorer.com 5328 days ago
Made Hot by: sophia9moser on September 17, 2009 1:26 pm
Community members are not going follow you around like puppies -- no matter how much you want your fans love you.
Communities have ebbs and flows. People in those communities do as well. The guy or gal that's gung-ho about your product or service in September may disappear
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10 Reasons You Should Never Get a Job by Steve Pavlina
Posted by ShawnHessinger under Self-DevelopmentFrom http://www.stevepavlina.com 5337 days ago
Made Hot by: arthurbland on September 16, 2009 5:22 pm
As Labor Day draws to a close, here's one of my favorite meditations for entrepreneurs who are even thinking about leaving their existing venture and going back to the kind of regular job that this national holiday was created for. It comes, of course, from Steve Pavlina, a truly dangerous mind...but in a good way...and a guy who is certainly on
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