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Listening to your cross-cultural communication and maintaining a global vision of what is happening within an international business environment is the first step in developing strong international skills. What you do with what you learn through listening will help you create loyalty in international clients. Read More

To be effective in marketing your small business, identifying and competing in a market niche is the only way to go. The reason is that it is more cost effective, your marketing communication is more targeted and you can achieve greater results. You may want to consider the following before you start competing in a particular market niche. Read More

Deciding when to change your business strategy can be tough. In tough economic times, you can quickly see old sources of revenue melting away giving you a clear indication that it's time to change course. But, of course, change is scary and you can risk alienating loyal customers (and employees and partners) along the way. This article from Busin Read More

Most small business owners and entrepreneurs now realize it's important to have a presence on the Web so that your customers can learn more about you and even shop for your products online. But just being on the Web isn't good enough. You also have to be an authority on the Web. Think about your company for a second. What ever widget you sell y Read More

This is the story of how I got over my initial reluctance to join Twitter and used a business focus to find how to use social media to develop my business. Other businesses can use this same process to find out how to use social media for their business needs. Read More

If you don't live in one of these top cities for entrepreneurs MOVE! Just kidding. Actually, with Internet technology it seems likely just about any place could be a good place for starting your small business venture. Still, this slide show with commentary from Inc.com is an interesting overview of cities that rate highest for successful startup Read More

Harry Potter inspired? At last! Entertainment Weekly, a Time Warner Company magazine will start the ball rolling to making this a reality. While The Daily Prophet has moving pictures, Entertainment Weekly will have advertisements played in video. Read More

Interview with Rieva Lesonsky, CEO of GrowBiz Media, candidly sharing the top 5 mistakes she made when starting a business, and how you can avoid the same errors. Read More

When things aren't going well, business can be awfully tough. So, if your situation is one that's not much fun, maybe you have 'a problem'. Is this you? Don't despair, almost every problem has a number of reasonable and workable solutions if you only... Read More