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Marketing strategies that may pull your business down because of a poorly designed and planned marketing activities. As stressed out in the article, marketing is not as simple as it may seems and should always take note of one factor: offering the best value to your customers, old or target customers. Read More

If new scientific research is any indication, it appears that online coupons have a much bigger effect on consumers than print coupons do. A fascinating study from NeuroFocus examined consumer responses to coupons both online and printed by analyzing brainwave activity, and combining those findings with others from eye tracking and galvanic skin r Read More

Did you know that May is when you need to start trying to get media publicity for the fourth quarter holidays? That's when many major magazines start accepting, and even have deadlines for, submissions for holiday gift guide publicity placements. And if yours is a product business, most likely the fourth quarter of the year is absolutely crucial t Read More

Perhaps salespeople overuse eamil in customer communications because it's so easy to use. Read More

What motivates one salesperson won't work for another. Read More

The history channel's new show is perfect for any business person who is looking for new strategies. Read More

It takes more than money to motivate sales people. In the age of knowlwedge, it is more effective to share knowledge and empower the sales professional to acomplish more. Motivate them to grow, and yo will grow with them Read More

Learn how Emotional Inteligence can impact you customers and your revenue. Read More

With the credit squeeze and recession, the business environment has been volatile for business owners. As a result, it's been extremely difficult to manage inventory. Obviously, this is a dangerous thing -- given the costs of inventory (such as storage, financing, insurance, and so on). The good news is that there are ways to deal with the vol Read More