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"If 2008 was the year social media went mainstream, 2009 should be the year of content marketing, the corporation as media company, the brand as publisher and broadcaster," says Junta 42 publisher Joe Pulizzi. It's true that much of what you read these days about online marketing is about using Twitter, Facebook and social sites effectively. Read More

During my first few months of blogging one of the most effective methods of promotion was writing guest posts for other blogs. I put a lot of effort into getting exposure and links be writing for a number of different blogs and slowly building my own audience. While I never had any huge spikes in subscriber growth from writing a guest post, I w Read More

I've got a plan. Let's all try to do less of certain things in 2009. Maybe, just maybe, it'll catch on, and we'll have an accidental movement on our hands. Maybe we'll get tee shirts printed up. Maybe we'll all get on Oprah for it. What do you think? Willing to try? Read More

Thought leader is a term used to describe a company that is recognized among peers and competitors for its innovative insights. Thought leadership is an increasingly vital driver of business success. This paper describes best practices for launching and maintaining a successful thought leadership program. Read More

If you're in need of furniture, computers, printers, telephones, or office supplies for your business, don't assume you can get the best deal from a Circuit City or Office Depot store that is closing. The reason: "Closing our doors" prices may be higher than the sale prices of the same or better merchandise at other chain stores. This is pa Read More

Small businesses trying to plan their finances for 2009 are finding the process complicated not only by the recession, but by the uncertainty about what governments at all levels will be doing to either stimulate the economy or make up for lost tax revenue. Business owners are waiting to see how they might benefit under the stimulus plan that P Read More

Whether you're marking online or offline, here are 8 wonderful tips to ensure your business is off to a great start in 2009! Read More

Mashable have produced a list of the most underrated websites of 2008. Check out the list here and see the ones to watch for 2009. Read More

Something's been gnawing at me lately, and it's taken some pondering to figure out exactly what it is. But I think I'm frustrated that we're not doing a better job of carrying social media into the places it really matters: the businesses that don't understand, don't believe, or both. Read More