Some will argue vehemently that the use of a question is a non-starter, a pre-ordained copywriting disaster.
Nevertheless, a question is a tool. And as with any tool, any copywriting strategy or tactic, if a question is not formulated and handled with proper caution it could indeed do immeasurably more harm than good.
Well, let me correct
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Warning to Direct Marketers: Asking These Questions Will Kill Your Conversions
Posted by suzyQ under Direct MarketingFrom http://www.marketingprofs.com 5593 days ago
Made Hot by: on December 5, 2008 7:36 pm
Startup valuation - VC valuation valley of death » Startable
Posted by prasadt under StartupsFrom http://www.startable.com 5594 days ago
Made Hot by: on December 5, 2008 6:38 pm
Venture capitalists valuing startup companies have a particularly difficult challenge these days, as public company comparable values have plummeted. This makes it even harder for the startup entrepreneur seeking venture capital know what their startup is worth.
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Retailers back to offering lay-a-way option
Posted by TimJustus under MarketingFrom http://blog.hagginmarketing.com 5593 days ago
Made Hot by: on December 5, 2008 6:36 pm
Lay-a-way? Doesn't that involve some kind of a system where you pay for the merchandise BEFORE you take it home? A reasonable lay-a-way program would be a great option, allowing the customer to pay a little each week and walk out of the store with the item full paid for in 8 weeks. And yes, it usually closed the sale.
It looks like some modern-
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The Auto Bailout, The NFIB, and Small Businesses
Posted by BizBox under NewsFrom http://bizbox.slate.com 5593 days ago
Made Hot by: on December 5, 2008 6:36 pm
Slate's BizBox takes issue with the NFIB's position on the auto bailout, instead saying that small business owners should support it, but should use it as a jumping-off point to score concessions for themselves.
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Growing Your Business Exponentially, Not as Hard as You Think!
Posted by smallbizbee under StrategyFrom http://smallbizbee.com 5593 days ago
Made Hot by: on December 5, 2008 6:32 pm
Achieving exponential growth in your business is probably easier than you think, in fact if you can make a snowball, you can do this—
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Don't just listen. Observe.
Posted by mona19 under MarketingFrom http://altitudebranding.com 5593 days ago
Made Hot by: on December 5, 2008 6:21 am
Shannon Paul wrote a really clever post the other day about Cultural Immersion for the Social Media tourist. She's hitting on something that's been nagging at me. We keep saying that listening is the first step to participating in social media. But companies who are seeking to better understand social media (and it's application for their busines
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Seth's Blog: Gravity is just a theory
Posted by mona19 under MarketingFrom http://sethgodin.typepad.com 5594 days ago
Made Hot by: on December 4, 2008 9:34 pm
Everyone 'believes' in gravity. And yet, we know virtually nothing about it. We don't know how gravity waves (if there are any) are transmitted. We can't block them (anti gravity boots!) and we can't amplify them and we have no idea how fast they travel. There are very few people doing serious gravity research and development, either. But it
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SEOmoz | 10 Different Types of Clients
Posted by himangim under MarketingFrom http://www.seomoz.org 5594 days ago
Made Hot by: on December 4, 2008 9:33 pm
After having worked with a number of clients as well as listened to my colleages talk about companies and folks they've worked with, I thought I'd draft up a handy list identifying the various types of clients you may run into. I've found that this list is extremely official and scientific, so you should be able to refer to it and instantly ide
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5 Counter-Intuitive Holiday Season Anamolies You Can Learn From
Posted by himangim under Online MarketingFrom http://www.searchenginejournal.com 5594 days ago
Made Hot by: on December 4, 2008 9:33 pm
Here are 5 common and sometimes counter-intuitive holiday season anamolies that might sound odd at first, but aren't at all:
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How To Twitter Without Being A Twit
Posted by kellylwatson under Online MarketingFrom http://www.womenwisemarketing.com 5594 days ago
Made Hot by: on December 4, 2008 9:32 pm
Twitter can be a great marketing tool. But keep in mind: Twitter is a social network. Therefore, you have to treat Twitter like a social network if you want to make it work for your business.
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