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The most common scenario in marketing a product to C-level executives is the constant struggle with their executive assistants to let you in on their boss' calendars. Its just a natural instinct of every executive assistant to say NO to every one. Its understandable considering a lot of people calling in are just trying to hawk their products and Read More

In the typical growth path of a small business, certain functions, like information technology, end up getting handled part-time by the owner as the business grows. Many business owners don't have the technology background to know what they may be missing out on. How do you convince the business owner that it's time to bring in profession Read More

Let me guess. You've read about inbound marketing, you know that blogging and creating content like videos and webinars is the most effective way to get ranked in search engines and drive and sales. There's just one catch: You're not a "content expert." Here's some advice: Stop worrying. If you're good at your job, you'll be great at creat Read More

Thoughts on customer engagement and a link to a useful video. Read More

It is important to note the landing page quality's influence to your account. Landing page quality score is not used for all of the algorithms that determine your account's visibility. You can view information about your landing page quality score within your AdWords account. Just click on the magnifying glass icon located next to a keyword within Read More

New SBA program that fast tracks small business start-up loans up to $25,000, no collateral, simple paperwork and funded with 5 days. 680 FICO score and above qualifies. Read More

Negotiating the price is what happens when you haggle at a flea market. Negotiating a deal is what happens when the representatives of two companies come together to decide how to make each other more successful. To make this point, here's Brian Dietmeyer, CEO of the sales training firm Think! Inc. discussing how to negotiate beyond the level Read More

Franchise consultant Joel Libava, exposes some urban legends concerning franchise failure rates... Read More

The economy is in shambles, real estate valuations are tanking and most “brick & mortar” business models depend on unpredictable things like weather and fuel prices — add all that up and you've got a recipe for tight margins and bankers that are unlikely to lend to you. No big deal though, keep reading to get my best advice for first time buyers — Read More