BizSugar.com › Published News › Page 4831

Let the Motrin ad backlash be a lesson to those who think 'viral' is always a good thing. Viral equals a positive message. There can be good viral campaigns and bad viral campaigns. The reputation crisis which detonated this past weekend which was witnessed by just about every single mom-blogger existent in the blogosphere gives us the bad vers Read More

Let Google help you. The new tool recently launched by Google, the Search-based keyword tool(beta), basically helps advertisers spot the 'unused' keywords consumers enter when conducting a search for their products. In other words, it prevents marketers from overlooking certain terms and suggests them to be added into their search campaign. Read More

While we are all eager to launch a new campaign and wait for the conversions to come rolling in, it's not a bad idea to make sure you aren't making some of the most common mistakes people make. Make sure to make a mental note of this and avoid them at all costs. Read More

One of the rules of etiquette is that intimacy has a pace and a sequence. Some things are done only after other things, and usually with a certain elapsed time. Successful salespeople know that that exactly the same rules apply in sales. Read More

ONE OF EMAIL'S STRENGTHS IS how well it continues to adapt to all the shifts and changes that constantly reshape the marketing landscape. However, those adaptations have implications that affect the way you use email to market today and in the near future. While as many as a dozen trends might affect email marketing today, Read More

What makes one business checking account stand out from the others? Here are 7 things to look for...along with my pick. Read More

Usability (as well as accessibility) is a too broad topic to be discussed in one post of course. Besides, I am no professional web designer or usability professional to offer any expert advice on that. Still I've come across a couple of fun and useful tools that should be shared at SEJ: Read More

Beyond the advertisers point of view, you can use this as a nice competitive analysis tool. You can see data about which keywords are relevant to any site on the Internet — so, if you are getting into a new line of business and want keyword data, just plug in the site's domain and click go. Read More

When you write a headline for an online news story, follow three rules: Read More