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Because customers often use price as the dominant factor in a sales negotiation, sales pros need to demonstrate that sometimes the higher price is actually a better solution — a higher value. Here's how asking the right questions and utilizing value-added selling techniques can help salespeople satisfy their customers without getting themselves c Read More

How do you turn an initial contact with a prospect into a fully-fledged business relationship? It's the essence of sales - but it's an area where many people really struggle. Read More

On page 6 they say "Improve the structure of your URLs". The authors point at URLs that have lots of dross like 'mysite.com/folder1/1089257/x1/0000002a.htm' and say that's not user friendly. They're right. What they don't say is that this URL is clearly dynamically generated. No sane human being would create a page address like that. Read More

Guy Kawasaki, best-selling author and former Apple evangelist, talks about how he became successful, and how you can do it too. Read More

Whether you are advertising your small business in print, putting together a small business email marketing campaign, or cross marketing using various media types, working through the steps below will put you on the right path to success, as well as help ensure you get the desired outcomes from your marketing work and dollars. Read More

Don't waste your time or money by searching for home runs. Use the right business metrics to focus your efforts on your business' singles and doubles — this will inevitably improve your odds of knocking one out of the park. Read More

So make the most of business blogging. Follow a few rules and you'll have a business blog that actually helps you grow online: Read More

Most SEO campaigns fall flat on their faces and totally fail to achieve the objectives they were set out to accomplish. Here are the three most common reasons for failure. By studying and understanding them a webmaster can start their next SEO campaign with better odds because they already understand some of the things that commonly tend to go wro Read More

It takes time and planning to build and grow your own money-making business on the Internet. But if you want to make money online in a hurry, there are ways you can start padding your wallet quickly — and you don't even need a product of your own to sell. Read More