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With the presidential campaign in full swing, the candidates will no doubt set their sights on the huge group of voters who own their own businesses. But winning their support will be a daunting task for Barack Obama and John McCain. Read More

Had enough of web page abandonment? Are those cost per click fees putting you further in credit card debt and not producing any bang for your buck? Which part of "understand your web site visitor" didn't make it to the drawing board? Read More

How do we know when we've failed? How do we know when we've succeeded? If we don't make the effort to include customers ' needs and desires in our interaction with them, and our competitors do, what message does this send? Are you inviting user feedback? Read More

Why do so many companies go to such great lengths to make their website addresses forgettable, unintuitive and confusing? Some ways to stand out that many companies miss. Read More

This landmark case shows you should take equal-access to your website as seriously as you would a doorway in your bricks-and-mortar business. Did you know that more than 10M blind and visually impaired people in the US and 1.3M who are classified as legally blind? That's a lot of customers to exclude. Read More

When you can legally fire employees isn't an easy question to answer. Laws and cases have become increasingly protective of employees. Although the "at will" doctrine is still prevalent in many states (meaning that you can freely fire an employee at any time), there are many exceptions. Plus, employees are increasingly suing managers and compan Read More

In a weak economy, it's especially important to get closer to your most loyal and profitable customers. Allocating dollars to research is one of the best ways to uncover what your customers want and what they really think about your business. Too often, though, companies go about customer satisfaction research the wrong way or pooh-pooh results th Read More

Sometimes a patent gets granted that sounds bogus, but the bank account behind it makes it "real". Page Down key? Come'on guys. Your take-away: 1) Consider keeping your Intellectual Property (IP) under wraps before you release or test your product and 2) Seek Qualified IP-related Legal Counsel. Read More

Columbia's undergraduate school has a new minor called "technological entrepreneurship". Read More