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NFIB began promoting "The Faces of the Healthcare Crisis: Small Business in America," a collection of stories that profiles small business owners on the frontlines of the healthcare crisis, to Congress before recess. NFIB is taking these stories to Congress and the next Administration to ensure the needs of this important constituency are fully Read More

Only about 16 percent of businesses with fewer than 50 employees in the United States have 401(k) plans. Small-business owners are so focused on developing their businesses that some do not realize that those assets can grow at a much faster rate for their retirement under the right plan. An October survey by ING DIRECT's ShareBuilder401k, fo Read More

Sales Attention Deficit Disorder (SADD) is a growing problem among professional salespeople. Although we pride ourselves on the ability to multi-task, we often multi-task ourselves right out of relationships and sales. Here are useful tips on decreasing SADD and increasing revenues. Read More

Presumptive presidential candidates Barack Obama and John McCain have both put forth sweeping tax proposals that will shape the American economy for the next decade. It's only one of a number of areas where Republican McCain and Democrat Obama bring distinctively different philosophies to bear. But for small businesses, it may be one of the most Read More

Now that executives are increasingly working as free agents, it is no surprise that their assistants have turned to the same business model. And as more people try to figure out economic survival strategies that are not dependent on single employers, I expect to see more segments of the workforce turning towards some form of free agenting. Read More

This is a decent article that contains the pluses and minuses of using e-mail as a marketing tool. My company has definitely seen both sides and we remind you to think of e-mail "costing" as much as postal mail. Our advice: 1) Use a professional e-mail marketing service (there are several really good ones) 2) select and customize a nice templat Read More

This is a blog post from earlier this year - 5 secrets for search engine marketing success, geared toward small businesses and local marketing. Read More

A recent survey found that 81% of consumers don't trust small online businesses. You cannot survive in online business if your customers do not trust you. If they don't trust you, they will never buy and you will fail. It's that simple. Unfortunately, earning customer trust online is not an easy task, especially when there are so many bi Read More

Although there are some key differences between direct mail and e-mail, sometimes old direct mail tricks can work wonders in the relatively new e-mail channel. Case in point: in a recent test I did with a client, we added a Johnson Box to its e-mail control. It generated a 220 percent lift in response rate! Here's a brief overview of the results, Read More