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Wow! This is the kind of customer service that they'll be mentioning in business books for years. You never know what can happen when you add a little human kindness to your "customer policies." Kudos to Zappos! Read More

Getting rid of the unprofitable, the time wasters, and the crazy-makers in your midst Read More

When talking with so many companies of all sizes and types about marketing with social media, many are keen on the idea, but don't have a clear idea of the best way to incorporate tactics like social bookmarking into their content promotions. Anyone can throw up links to Digg, Del.icio.us and Facebook, but does it actually do anything? Read More

Seven in ten Americans either 'strongly' or 'somewhat' agree that when companies call a product "green" (meaning better for the environment), it Read More

When Amanda Raab started online jewelry business PurePearls.com in 2004, she was excited, motivated and energetic. Less than two years later, she was just plain exhausted.

Like many entrepreneurs, Raab learned the hard way that she needed to maintain a more healthy balance between the work she loved and the personal life she neglected. Many bu Read More

Over the past 12 months I have spent hours in conversation with some of the most inspiring individuals in business and education to pinpoint the exact techniques and strategies these men and women use to inspire others to follow their vision. TFA Founder Wendy Kopp was one of them. Her story is amazing. Kopp developed the idea based on a Princeton Read More

Too often, new products are created without adequate feedback and buy-in from prospective customers. That's the gist of the popular book “The Four St Read More

A new global study of consumers found that the most popular forms of Internet advertising score at the bottom when it comes to consumer trust. Nielse Read More

Anyone who has worked with me over the past 25 years knows my mantra has always been: “Benefits, benefits, benefits.” Benefit headlines — benefit copy — benefit subheads — benefit captions — anything to hammer home the customer benefits. Benefits still are a vital key, but today, copywriting needs much more than just benefits. To sell the most, co Read More