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The results of two interesting social science studies relevant to PR and marketing professionals are out this week. Imagine that when you were small, your mother consistently criticized some aspect of the way you performed or presented yourself. Later you grew up and decided (perhaps after years of therapy) that your mother was, how do we say this Read More

Who needs Tony Robbins when you can motivate yourself? Overcoming the emotional hurdle to get stuff done when you'd rather sit on the couch isn't always easy. But unless calling in sick and waking up at noon have no consequences for you, it's often a must. For those of you who never procrastinate, distract yourself or drag your feet when you shoul Read More

I'm a big David Allen fan. If you've never heard of him, he provides a great approach to getting a lot done without going crazy. Here's a little sample of his work. Read More

If you have an e-mail design in place and want to improve results, here is a short exercise that may tell you very quickly what is and what isn't wor Read More

A new tool has been launched by Google AdWords that will automate the process of monitoring and adjusting cost-per-click (CPC) bids to enable adverti Read More

More than seven in 10 online retailers send out welcome e-mails to customers who sign up for their e-mail programs.
Welcome e-mails were a good opp Read More

What kind of web traffic is your competition getting? Is it going up, down? How does it compare to yours? This is a great site to find out. I ran a few examples and they haven't tried to charge me, so I'm assuming the service is free, at least for now. Read More

An astounding independent study has revealed that U.S. online retailers are failing in key areas of customer service, which has the potential to be devastating to the online retail market which is forecasted to reach $329 billion in 2010. In a mystery shopper exercise conducted from April to June 2 Read More

With a reported 22.1% of search traffic Yahoo is second only to Google's 64.4% for search user volume so it is extremely important not to forget that attaining a top ranking in Yahoo can be a big boon to the bottom line. Here's how to attain superior rankings in Yahoo using today's useful tools Read More