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Commercial real estate is a great hedge against inflation, but it is not immune from the effects of rising interest rates. Read More

Employee onboarding best practices are the anchor to stop you from going adrift. Surely, you’ve had that sinking feeling? The one where you’ve invested in a super new hire, but it didn’t work out. When it comes to new hires leaving early, you’re not the only fish in the sea. Gen Z spends just over Read More

How do you know when you have the best blog post among the uncountable articles out there on the internet? Or, better yet, what does the success of a blog mean to you? For most bloggers, success means crafting an engaging post that captivates and draws the reader in. On a broader level, the success Read More

In the modern day, where customers are willing to rave about your products or services online, User-Generated Content has become a crucial component of the content marketing strategy. User-generated content, or UGC, is content produced by brand customers. The content may consist of reviews, comment Read More

How do you create demand for your product? Learn how to create demand generating marketing campaigns in this post. Read More

Want to improve your organic search rankings? You're going to need the right tools to help you. Here are the best content writing tools for SEO... Read More

What I said:

"An actor tries to get into the skin, into the mindset of the character. So, too, a good copywriter should get into the mindset of the persona of the target audience—feel their pain, feel their hopes, feel their joy before you ever start writing."

Read what 70+ others said.
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A local business can succeed by having the entire community behind it. Here are seven ideas you can choose to build deeper ties with your community. Read More

An editorial guideline is a must-have if you work with multiple writers to scale your customer acquisition needs; it should be in your list of content creation hacks. Read More