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Small business owners know that every dollar is important. Those making concerted efforts to reduce business expenses and streamline their operations are more likely to enjoy long-term success than those who don’t carefully watch their bottom lines. Read More

Saying something is “kid friendly,” means that children are welcome and accommodated, not that they are given any kind of special treatment. The same can be said of SEO friendly. Here's the difference between SEO friendly and SEO strategy, including a table at the end of the post. Read More

Producing a fresh piece of content is not an easy task. It takes countless hours of research and editing before it’s finally published. Then you need to spend the same amount of time, if not more, promoting it — sharing it on your social channels, sending email updates to your subscribers, and opti Read More

Following up is rarely a fun activity. Compared to sales calls, demos, and meetings, following-up with prospects and accounts is something that everyone in sales does, but few enjoy. It’s a necessity and one of the few tasks in sales that often needs repeating. Read More

New York is set to ban single use plastic bags in March of 2020. It’s a big move designed to cut down on waste. But there’s another way to do your part. A new trend has retail stores charging for single use plastic bags.
Small Business Trends contacted some experts to find the pros and cons of it Read More

If you've been leaving video out of your content strategy — it's time to introduce it in order to increase your overall performance, learn how.

Video can be more complex than other types of media, so it is helpful to know how to go about introducing this to your strategy. Read on to find out mor Read More

A common complaint I hear from my startup clients and many entrepreneurs is that rapid growth is more difficult than ever anticipated. The assumption usually is that more money is needed for marketing, or another round of new development is needed on the product. Yet I find in digging deeper, the c Read More

Are you a small food or drink brand trying to vying for mainstream success? Gusto's Co-founders have some tips to help you succeed against the big players. Read More

Process Street has compiled 20 top newsletter templates so you can create engaging newsletters and reap the financial benefits that come by doing so. Read More