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People tend to put their trust in big businesses over small companies. This is because people assume big companies generally have more resources and more experience and are therefore better equipped. As a small startup, it can be difficult competing with these larger companies – you may find no-one Read More

The importance of efficient purchase order management Effectively managing purchase orders is a critical component of any business with vendor relationships. Read More

20-50% of all purchases are influenced by word-of-mouth marketing (WOMM). Unfortunately, few companies have strategies to get the most value from WOMM. Here's a terrific look at what WOMM is and proven strategies that can help marketers and businesses to increase growth and profits. Read More

The ability to ground your decisions in facts, not speculation, is one of the most powerful traits of great leaders and in turn, helps companies to become more successful. Here's a good look at the most common types of leadership and management bias and proven ways to overcome bias in the workplace Read More

How to write powerful Facebook posts to boost clicks and shares: tricks, words, content types, techniques, and emotions behind Facebook writing this year. Read More

The question is this: is it more important (for legal reasons, perhaps) to be accurate, or is it more important for practical reasons that your readers understand? Sometimes, clarity is more accurate than accuracy. Read More

The holiday season poses a great financial opportunity for any business that plans appropriately. As a small business, you probably don’t have a huge budget. But there's plenty you can do. So, jump-start your small business’s holiday marketing strategy with these holiday marketing suggestions.

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Price isn't always the deciding factor - use the right strategy because price matching could be a dangerous race to the bottom for your business.

Price matching is a common strategy used to help ensure that a business doesn’t lose a customer simply due to a lower price. There are a lot of things Read More

For any business, defining a target audience offers an immediate advantage in improving online visibility. Learn to define your business strategy. Read More