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Another week brings another conference. This time around I headed to Boston. (Which is enemy territory for a Rams fan! But I digress.) There I attended Sugar Connection, hosted by SugarCRM. Sugar launched 15 years ago. But the last two years saw a serious transformation, including private equity Read More

The best way to earn the loyalty of customers and prospects is to make them commit to something. People prefer to be loyal and consistent with a choice they previously made. Use these proven commitment and consistency strategies to retain current customers and win sales. Read More

Small businesses form the backbone of the global economy. A report published by U.S Small Business Administration (SBA) shows that there are over 30 million small businesses in the country. Over half a million small businesses start every month.

With the shift towards eCommerce over the last fe Read More

Working as a consultant can offer you some unique advantages in life. Of course, it is also a lot of hard work. In order to stay successful, you must always be looking for new ways to impress your clients and keep good relationships. Read More

If you own an online business, you’ve probably considered starting or converting your existing website into a membership site. There are a ton of advantages in running a membership site, especially if you are selling content.
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Email marketing and social media marketing are at opposing ends of the marketing spectrum, they can undoubtedly work together to benefit your next marketing campaign.

Here, we're going to take a look at how social media and email marketing are great separately, and integrating the two can transc Read More

The Super Bowl, Valentine's Day, Thanksgiving…
There are so many events throughout the year - major or not.
Twitter Event Targeting makes it possible to easily connect your brand with your audience during those events and 2X your engagement rate.

Sounds too good?
Read Read More

Creating a business plan complete with an immersive budgeting strategy isn’t exactly the most exciting part of running a business. However, if you want any chance of getting a loan, earning investments, or using your money wisely in the first few years of running your business, a budget is essentia Read More

Facebook’s & LinkedIn’s algorithms favour the video format over any other, blessing it with a higher organic reach.

YouTube and the rest video platforms show no signs of slowing down.

And online users today have more megabytes to spend than ever.

But what is t Read More