How is this possible? How are Chris Brogan and Jason Falls beating Oglivy Interactive, BBDO, Campbell-Ewald and the like for big-time interactive marketing and social media clients. How is Jeremiah Owyang and Altimeter Group beating Forrester and Gartner?
5 Ways Small is Beating Big for Flagship Clients | Sales
Posted by bloggertone under SugarToneFrom http://bloggertone.com 5316 days ago
Made Hot by: HeatherStone on March 16, 2010 3:38 pm
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Comments
5315 days ago
5314 days ago
5316 days ago
However, the small guys often are hungrier and more willing to go the extra mile for you. But you have to be willing to accept the fact that they may be learning (or stretching) with your account. It all comes down to trust and trust has to be earned.
5315 days ago
5316 days ago
I agree about them being hungry. I also think for the larger agencies it is outside their core business. You may see in time separate departments specializing in this area, like they tried to do when direct marketing was all the rage years ago.
5315 days ago
5316 days ago
5316 days ago