8 Reasons it makes CENTS to give your content away | Marketing | Small business news; tips; networking

Posted by bloggertone under SugarTone
From http://bloggertone.com 5363 days ago
Made Hot by: Jed on March 17, 2010 4:44 pm

It might not make sense to make your content available to anyone that wants to use it. Read this post to discover 8 ways giving stuff away could actually improve your revenue flow.

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Written by wchingya
5361 days ago

This is a new concept to me. :) I have heard about somebody mentioning this before but I have remained skeptic about that. It's mind provoking that when we stand at the viewpoint as a business maker, this is exactly what keeps people coming back and wanting more. I may not apply this strategy just yet for my existing social media blog, however, it gives me something to think about for my coming projects. Resourceful and F.O.C -- that's the attraction, right there. Thanks for this eye-opening post, Sarah.

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Written by Barneyausten
5362 days ago

You are absolutely right in what you do - put quality up there and let people come and get it. Some people still consider this "knowledge dilution" i..e if I tell everyone everything, my power to charge for that knowledge will diminish. Rubbish! - you will never share everything you know - you wouldn't have time :). What you do is talk about things, as you say, that show you are a player in your space and people will come knocking!

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Written by globalcopywrite
5362 days ago

Hi Barney,

I agree with you about the "knowledge dilution" issue. I've heard that theory before and don't agree with it, at all. When you develop original content for a client, they get the benefit of all your knowledge and wisdom. Mitch Joel claims you can't steal originality. I believe that's true. The client is always going to have something different and tailored to his needs. Even the best cut/paste artists can't compete with that.

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Written by writerlyderv
5362 days ago

Giving content and expertise has been my best way of securing new business so far. Your points reinforce the value of it and now I'll do it even more.

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Written by globalcopywrite
5362 days ago

When I speak about giving content away to people new to the idea of content marketing, they think I'm crazy. It doesn't take long to convert them, though. The residual benefits are worth so much more than the price tag for a single piece of content.

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Written by m4bmarketing
5363 days ago
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Written by nialldevitt
5363 days ago

Hi Sarah, great points! and you are absolutely right. Giving your content for free is often something that people need to first get over in their head but as you point out is ultimately about increasing your bottom line. Kind Regards, Niall

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