Brand or Banned: What Is Your Brand Really Saying? | Marketing | Small business news; tips; networking

Posted by bloggertone under SugarTone
From http://bloggertone.com 5363 days ago
Made Hot by: mssux on March 17, 2010 6:50 pm

It seems like everywhere you turn, businesses are doing everything they can to gain your attention. Found a humorous video online? There’s an ad for that. Just downloaded a free piece of software? There’s an ad for that too. Searching for an answer to a question you have? Well, there are ads for those as well...

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Comments

Written by Holiday
5361 days ago

Sometimes it is really difficult to chose the most appropriate brand.

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Written by Barneyausten
5362 days ago

Hello Josh - a very useful post - thanks. I love the Coca-cola in China example :). Understanding the market you are pitching too is vital as is listening to what they have to say. It's more expensive to fix those errors after the event!

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Written by robertbrady
5362 days ago

To me, the hardest thing for most companies to do is listen. They are very good at analyzing internal information like analytics, earnings reports, etc. but listening is difficult because it often require them to stop whatever urgent task they're currently consumed by and listen. In a world that trains you to react quickly and decisively, this is very difficult.

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Written by nialldevitt
5363 days ago

I think listening to online conversations has now become a very critical piece of the brand building and managing exercise. Some companies are very good at it and some unfortunately are very bad. Not so long ago, I was at a meeting with a big European telco and they had no idea what so ever as to conversations taking place about them online. It was amazing how clueless they were. Great post! thanks for sharing

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