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Fact: Everyone loves a great story. What is a press release? The idea behind it is simple: to alert the media to your product or brand, who will then share it with their readers, gaining you free publicity. Traditional press releases are, to be honest, pretty boring. But I’ve found a way to build o Read More
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Marketing is identifying your customers and what drives them to buy your product. Sales is what happens after. For many business owners, the difference between sales and marketing can be hard to explain. While both are essential to future of your business, you need to understand what is marketing t Read More
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Home improvement leads can be the backbone of many home service providers (like painters, contractors, plumbers, remodelers, garage door installers, landscapers... you get the idea). Sure, you can get referrals from your current customers, but before you get those, you need leads.

Ideally, most Read More
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When you think of holiday-themed promotions, you probably think of holidays like Christmas, Valentine’s Day and Labor Day…but you probably don’t think of Groundhog Day. Even though it has become more of a quaint tradition than a retail holiday, that doesn’t mean that your brand can’t take advantage Read More
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Business cards are a standard item for virtually any business. The problem is that many business cards get thrown away or lost. And their purpose is defeated once they are gone.

The solution is to give prospects and customers an item that they actually use, but you don't want to spend too much Read More
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If you never heard of Frank Kern then you should, when is about traffic and list building he really know what he is doing. In this case study Frank show how he used Facebook to build a targeted list in his niche and in any niche. Read More
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Selling a business is an important time in a business owners life. Knowing how to prepare your business for sale will assure your selling process is successful and smooth. Read More
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As most of us experience a white landscape in winter, there is certainly one place where our clients like to add color: their print ads. This season, our creative team put together winter-themed ads that were colorful and vibrant to attract potential customers. Here are some of our favorites. Read More
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According to Kenshoo’s findings, “eye-catching” [Google Product Listing Ads] PLAs draw about one and a half times the clickthrough rate of regular text ads, and convert 23% better, resulting in a 31% higher return on advertising spending (ROAS). Read More
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Whether you currently publish an email newsletter, or are thinking about doing so as one of your New Year’s resolutions, you might want to think about running ads in your newsletter. That means you might want to think about marketing strategies for your newsletter’s advertising. Read More
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