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These days, maintaining business relationships has become an art form, one that’s both dependent on and diluted by technology. Dunbar’s number suggests we can have no more than 150 meaningful social relationships. Whether our personal maximum is 20 or 200 doesn’t matter—we have neither the time nor Read More

The fourth post (about turning one sponsor into many sponsors) in a new series on David Siteman Garland's adventures in business and entrepreneurship. Read More

Three things you need to consider before trying to advertise like McDonald’s. Good advice for what you should know before investing in advertising for your small business.

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One of the biggest challenges in web analytics for a small business with a tight technology budget is determining the source of phone sales. It's especially true for B2B service ... Read More

Does your business survive on local customers? Get a ton of new prospects fast through online coupon advertising with Groupon. No up-front marketing costs!

Groupon features a "Daily Bargain" on the best stuff to do, see, eat, and buy in cities across the US. They are so popular that they have be Read More

The third post (about landing the first sponsor, and seeking out sponsors) in a new series on David Siteman Garland's adventures in business and entrepreneurship. Read More

An effective marketing strategy that should not be overlooked is good old fashioned advertising.

But remember, in today’s social media connected world, we’re not talking about ads developed by mad men over three martini lunches, we're talking about advertising with a social media twist. Read More

To deliver the most cost-effective advertising campaign for your small business, you need to do something with a wow factor. Here are some tips and ideas to help you out. Read More

Advertising does not necessarily mean TV, radio, or print (magazines, newspapers, billboards). Advertising is simply the act of calling attention to your product or service. It could mean hiring someone in a sandwich suit to pass out flyers or good old fashioned cold calling. Do not limit yourself. Read More