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Your Ad Here: De-mystifying the Business of Media & Advertising provides a high-level overview of basic advertising concepts and how to implement them in a media plan. The chapters are laid out in an order that follows the process of a media buy, making it a quick read with easily digestible tips, tricks, and examples as the reader follows the case study of retailer Crazy Boy Jeans, who is making a buy to promote an upcoming denim sale Read More

Pump up your Small Business with 5 ways to advertise your business for free. Take advantage of these free tools to attract more customers and create more jobs. Utilize sites such as Yelp, Facebook, and Twitter to grow your business Read More

Inevitably, every new business will be driven to find creative ways to market their merchandise. Don't be fooled into thinking the Internet is the best way to locate customers who are willing to purchase your product Read More

We can’t deny the fact that marketing is evolving. Since the start of the evolution of technology, there are new opportunities for small businesses to market and to reach potential customers. Smart entrepreneurs are using their full potential to use the technology at the maximum level. And others found out how effective it is Read More

No matter what industry we’re in, we’re used to getting information the instant it becomes available, and being able to act on that info with the proverbial “few clicks” and to share it with a hashtag or two. We like to see what our “friends” are up to without having to ask them. We watch trending topics to gain insight about the world around us, as it happens. Media buyers can increase efficiency and market insight with this same real-time technology. Read More

Did you know that you can get your events listed on Craig’s List and promote them to the world? Here are the 8 steps that you can take to get your event listed on Craig’s List. Read More

First impressions happen extremely quickly, and can be difficult to overcome. Creating a new starting point is an opportunity to build a new first impression Read More

On June 11th, the 2010 FIFA World Cup Soccer Tournament will kick-off in South Africa and captivate a world audience for 31 days. In honor of the event, Nike created a commercial directed by Alejandro González Iñárritu (who is best known for directing “Babel” and “21 Grams”). The commercial which clocks in at over three minutes and features a “whose who” of international soccer stars (Cristiano Ronaldo, Wayne Rooney, Didier Drogba, Franck Ribery, Fabio Cannavaro, Cesc Fabregas, Andres Iniesta, Landon Donovan, Tim Howard, Thiago Silva, Ronaldinho and Theo Walcott) and guest appearances by tennis sensation, Roger Federer, basketball superstar, Kobe Bryant and even Homer Simpson Read More

Google Calendar is a free time-management web application offered by Google. It became available on April 13, 2006, and exited the beta stage in July 2009. Users are required to have a Google Account in order to use the software. Google Calendar is a free time-management web application offered by Google.. Users are required to have a Google Account in order to use the softwar Read More