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One of the big problems I see in advertising today, particularly on the Internet, is the believability factor. When I see an advertisement, email, or sales letter that sounds too good to be true, I instantly ignore it. There is so much snake oil being sold in the world today, especially on the Internet, that when I see big claims made for anything, I ignore them as being junk Read More

You might not think a modern small business owner can learn anything from the Renaissance Festival. But if you look closer, you'll see that all those stores are independent small businesses -- and with most RenFests getting an average of 15,000 visitors per day, there's a lot of pressure to be better than the next guy selling ear-rings made out of feathers, or cell-phone covers made out of leather and deer antler Read More

Advertising is usually portrayed as something that drains brainpower rather than augments it. Science fiction authors like Phillip K. Dick were obsessed with painting dystopian futures like those portrayed in Blade Runner and Minority Report in which the average person was.. Read More

I remember the days when ad people looked down at PR types. They had the big bucks budgets while the PR people toiled away on the leftovers writing press releases, arranging company events and the like.

Advertising sells! Well, maybe not so much anymore. Even the American Association of Advertising Agencies acknowledges the new power of public relations. At its last annual meeting, the group rebranded itself the 4A’s, for one reason because so many of their agencies are discovering that PR pays. Read More

Want to know 5 tips for promoting yourself better? The back of your business card is often blank and a waste of a perfect opportunity to promote your company, product or service. How to use 50% of your business card to gain business Read More

Everybody has seen Star Wars haven't they? They know the story its mythology and characters. In this funny video animated by Joe Nicolosi he takes the story retold by his friend Amanda who has never seen the movie trilogy and takes it to another place ... far far away.

it may make you think a little about what story people are telling about your brand Read More

Read about Jose and How he turned his prehistoric business into a success by using custom vehicle graphics! Read More

I thought it would be nice chance to help someone out there pricing their ads, probably because I am taking the BuySellAds adventure personall Read More

As you pull together your brand identity you need to look at design as well as production costs. As a business owner, you’re probably looking for ways to minimize expenses; but you need to understand how and where you can safely cut corners Read More