Advances in media buying technology enable advertisers to reach local consumers more effectively and stand out among the noise. This post examines how technology and media buying have come together to increase process efficiency and improve advertising ROI
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Media Buying + Technology Trends
Posted by jjhnsn under AdvertisingFrom http://www.avenueright.com 5107 days ago
9 Circles of Media Buying Hell
Posted by jjhnsn under AdvertisingFrom http://www.avenueright.com 5108 days ago
This article describes how the process of planning and buying media might fit into the circles of hell described in Dante’s Divine Comedy. Almost
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What an Airline Ticket Can Teach Us about Media Buying
Posted by jjhnsn under AdvertisingFrom http://www.avenueright.com 5109 days ago
Paying the right price for a great seat on that flight to Jamaica is an art form. So is negotiating placement and rate in media buying. This article compares these two purchases, and includes tips on using technology to get the best rate and placement for your "flight.
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Consider these 4 Tactics BEFORE Marketing Your Business
Posted by dign9439 under AdvertisingFrom http://www.cloudmarketinglab.com 5110 days ago
This articles shows small business owners 4 tactics to consider before marketing their business. These tactics, when thought about beforehand will hopefully save the business owner valuable time and money in their marketing campaign
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10 Things To Have Completed BEFORE Spending A Dollar On Advertising
Posted by therisetothetop under AdvertisingFrom http://blog.therisetothetop.com 5111 days ago
Guest post on 10 things to have completed before spending a dollar on advertising by Scott Scully founder of Abstrakt Marketing and The Idea Machine 365.
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What Every Entrepreneur Needs To Know About Pay-Per-Click Advertising
Posted by therisetothetop under AdvertisingFrom http://blog.therisetothetop.com 5112 days ago
Bryan Rahn from Growth Partner joins David Siteman Garland to discuss the basics of pay-per-click advertising for entrepreneurs. Includes insights into his own campaigns, best and worst practices and
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7 Environmentally-Friendly Design Practices
Posted by VisibleLogic under AdvertisingFrom http://www.visiblelogic.com 5113 days ago
In honor of Earth Day, here are 7 things to consider on your next design job: Understand the type of papers you are using. In your copier or from the offset
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Online Ads Are More Effective Than Traditional TV Ads
Posted by omgzam under AdvertisingFrom http://omgzam.com 5113 days ago
In a recent report by Dave Kaplan, Nielsen’s senior VP of product leadership, and Beth Uyenco, director of global research at Microsoft, they found that online ads are actually more effective than tr
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Best Websites for Advertising to Green Consumers
Posted by Leadtail under AdvertisingFrom http://www.bestonlineadvertisingstuff.com 5116 days ago
Organic. Sustainable. Recycled. It seems we're all looking for ways to add a little "green" to our lives! In honor of the 40th Anniversary of Earth Day, we’ve assembled a list of the 40 best sites fo
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How You can Use Referrals to Build Your Small Business with John Jantsch
Posted by dign9439 under AdvertisingFrom http://www.cloudmarketinglab.com 5117 days ago
John Jantsch, author of "Duct Tape Marketing" and soon to be released "Referral Engine" shares his insights on how small businesses can use referrals to build their business. Brands such as Zappos and Amazon use referrals to great success and John wants you to be able to do the same.
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