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In 2010 there will be a lot of things for small business owners to think about, not the least of which is marketing. Traditional marketing tactics don’t have the same impact anymore and it is time to try something new – online advertising. More than 80 percent of consumers are now searching online for local services and it is crucial for the small business owner to be where the consumers are. Tha Read More

Before we begin, let’s take a look at the difference between Public Relations, Advertising and Sponsored conversation. Read More

Even though the rough economy has hit the trade show business, many companies still rely on such gatherings to drum up business. For the Marion Group, the challenge is creating something unique in a decades-old industry. The small business creates trade show displays and, among other advertising offerings, brochures and newsletters. It also does digital marketing. Read More

It seems like no matter what consumers need these days, they have more than enough choices of where to go to obtain it. This is great news for the consumers of the world, but for small business owners it can be a nightmare when you suddenly realize that you're competing with the entire world once internet sales are considered. Read More

Many small businesses don't pay attention to effective business marketing. Sixty percent of start up businesses neglect marketing costs in their business plan. Read More

The Recession has often been compared to a "brand filter" choosing the most viable brands to live. This project aims at revealing major brands' collapse across the world: US, UK, EU, Russia and China markets. Circuit City (US), Woolworth (UK), GM (Pontiac, Saab) a.o. ceased to exist. Do we regret any of these brand losses? If so - Why? Read More

Millions of new pages of content are being created every day and the vast majority is created by the individual publisher, but the advertising inventory is growing at massive multiples to the actual demand. With this, publishers will need to find new ways to be found and advertisers will need to find innovative ways to get in front of this micro created content. Here are some online advertising t Read More

AdvertiseSpace is a new advertising marketplace was just launched a couple days ago, It will let you sell ads directly on your website at monthly fixed prices. Which could get you 200% to 500% increase in your site revenue when compared to cost per click programs as Google AdSense! Read More

In the world lead by technological advancements - the audience becomes more sophisticated than ever. Capturing its attention has never been harder for brands, since any brand promise today is considered biased and rarely taken for granted. 3-screen Marketing Tools become a must. Avatar proves why and how brands take an advantage of its audience coverage. Read More