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PPC campaigns are typically associated with B2C e-commerce, but B2B companies shouldn’t overlook them.

Lead nurturing is the critical path for closing B2B sales. Properly done, it leads to higher value sales and closing sales at lower cost. But you can’t nurture a lead you don’t have. This is wh Read More

Often times B2B marketers are tired of asking, “How am I supposed to convince these people?” The question is right but the answer is just underneath the table. Read More

Marketing firms around the global community are waiting for the launch of the application of Datameer. The application firmly believes they have the answer. Datameer, Inc. is a big data Analytics and Visualization Company based in San Francisco, California. Read More

No matter how successful you are at sales (or perhaps, it could even be because of it), you shouldn’t take leads for granted.

Now, many might react and say how can one take sales leads for granted and yet reach the point that they consider themselves experienced sellers? Read More

Have you ever thought about some of the legal issues that might arise if you put on a sale or provide coupons or vouchers to your customers? Be prepared: http://bit.ly/1JWcp00 Read More

The most effective way to make sure I care about your business is to make sure your business cares about me. Consider me, your customer, first. Do all your customer touch-points create a compelling narrative about your brand? Even better. Let me, the customer, be an author of your brand’s story! Read More

AdBlock software may be on the rise with privacy fears over mobile. Here are some tips on getting around the software to advertise in new creative ways. Read More

We have all been exposed to thousands of advertisements. The good ads produce results, while the bad ones are a just wasted expense. This post reflects the concepts presented in the book, “The Wizard of Ads”. Read More

In this article, I share my favorite method to dominate with Facebook video advertisements. Pay close attention and put it into effect today for the same results. Read More