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KooBits has been a friend of Zopim since the early days and we're going to take a closer look at how they've used live chat to win customers. Read More

Many companies who do business online have forgotten that they are selling their product or service to a human being. They’ve gotten so far into the weeds that they all they can focus on is SEO this, PPC that, build this piece of content, and so forth. Read More

The Seven Deadly Sins of Book Printing, an informative read about how you can overcome some of the pitfalls of book design & production. Read More

Even with social login trends in mind, there’s one major issue that marketers could still run into — catering to very different audiences with social logins. Read More

One thing that people tend to forget: Guest blogging is hard to scale and it only makes sense when it’s a long-term project. Every bit counts, every tiny connection you build along the way. Don’t expect fast results and be sure to value each contact you manage to find while guest blogging… at the e Read More

Over at CMS Wire they have a really cute infographic about customer service during the holidays, but the stats aren’t cute at all.

74% of the respondents in the survey believe that contacting customer service is more of a hassle during the year-end holidays than at any other time of the year. 37 Read More

Managing customer data is a hot topic. According to a recent article in the LA Times, consumer data is arguably the single most valuable commodity in the corporate world and needs to be treated and safeguarded as such. Here’s a list of 7 ways you can effectively manage your customer data. Read More

Whenever the end of a year comes nigh, I reflect on the past 12 months. And as think about 2013, I realize that I learned five important lessons from my clients. Read More

To help you increase customer loyalty and grow your business, here are a few tips for effectively growing your business via return customers. Read More