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When dealing with a customer in sales, how do your approach them? This is vital to determine if your a sales Shark or Dolphin. Let's leave the Sharks in the water... Read More

How you engage customers has a significant impact on your business. Here are 9 things you can accomplish for customer engagement with a simple thank you letter. Read More

First, Apple service reps say that they are sorry that the customer is experiencing a problem. Second, they ask permission to look at the malfunctioning device and allow the customer to hand it to them. Read More

In any consumer-driven business, effective marketing is essential. However, with so many companies competing for your customers’ attention, it can be difficult to make yourself heard. Overtly promotional copy and long, convoluted press releases simply won’t cut it. If your customers aren’t immediat Read More

I've been on a bit of a customer service jag lately - as in, getting really tired of poor service. Here's a post about how a car company's $5 processing fee might cost them thousands in revenue. If you have a comment, don't forget to leave one on the blog in addition to on here! Thanks! Read More

5 best professional behaviours customer requires from you. Your approach need to emphasise and convey your willingness to help and understand him. Be in the client shoes. Read More

Thinking like a business can have unintended consequences on how consumers think *about* your business. A post about how seemingly sound business decisions can cause consumers to think twice about becoming customers. Read More

These are the 3 major questions a customer will ask themselves, usually subliminally, before parting with their cash Read More

If you want to set yourself apart from your competitors and attract more customers to your business, mastering communication is crucial. With the new advancements available today in Internet and social media marketing, traditional forms of business communication are becoming obsolete. Read More