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In today’s economy, offering discounts, sales and price cuts is almost essential for a small business hoping to attract and keep customers. But did you ever stop to think that price cuts or discounts could actually be driving your customers away?
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We asked the best CRM experts and influencers to help small business on how to use CRM tools for a customer-centric strategy. Read More

Customers are the lifeblood of any business, without them you actually don’t have a business.

Every business dreams of having enthusiastic customers, ones who look for any opportunity to spread the good word about their business and it’s excellent service. The question is, how do you turn your Read More

For a business to succeed, it's critical that it have a keen understanding of the needs of its customers. Gathering customer feedback can take many forms. The attached article offers a few forms of feedback to consider. Simple surveys and customer comments can be very easy ways to gauge a customer Read More

If you think that programs to build customer loyalty are only for big businesses, then read this post to learn about approaches that work for small businesses. Read More

One of the coolest things about the interwebs is that it is instantaneous. You can look for and find pretty much anything at the touch of a finger. And in your business, you can serve customers without being in the same place they are — your customer could be half way around the world. Read More

In a culture that expects Tiffany quality, Amazon service and Wal-Mart prices, poor customer service can be the kiss of death for a business. Read More

I remember going through a meeting with a client and remembering that they didn’t want to be on social networking sites because they didn’t want to get negative comments or feedbacks. Read More

Interview with Social CRM expert Thomas Wieberneit about the differences between CRM and Social CRM, with use cases and tips about choosing software. Read More