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Brand loyalty is dead or dying out!!! That’s why my last post listed 6 reasons why businesses should not expect brand loyalty. But in this post and the one I plan to write next I’ll talk about what you can do to create some sort of following for your product, service, venture or business. I won’t s Read More
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Don’t let your customers’ behavior surprise you. There’s a method to their madness. Here’s the key. Read More
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Due to the “instant” attribute of Twitter updates, many businesses are using this platform to improve customer service and manage their online reputation since inquiries can be responded to immediately. Read More
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A great read on how the social web helped Dell big time in the making their company better, stronger and faster! Read More
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It is more important than ever to have the capability to, not only reach new customers, but retain the clients that have already experienced your services. High retention equals growth of your company which, ultimately, is your number one goal. You might ask yourself how you can encourage clients Read More
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When writing a business letter, know your purpose, know your facts, know your reader, and write in straightforward, natural tone thinking about how your words will sound to the reader. Read More
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How do you create a superior customer experience that brings customers for life? After all, that is the goal isn’t it? It’s far less expensive and time consuming to sell to a customer you have than to sell to a customer you haven’t. In this article you’ll discover more than 15 touch points Read More
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Many businesses would benefit from having a Q&A community.  This type of solution works especially well for products and services where customers may need extra help in terms of using the product and  understanding the scope. From a marketing POV – a Q&A community can provide a masterful way to st Read More
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It is the 1001 little things that make the big difference. Here are just three that can set you above your competition.

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Am I wrong about my TwoHatMarketing.com blog post, "Old Rule of Business #5: Under-Promise & Over-Deliver? " Was that bad advice?

One of my Two Hat Marketing BFFs posted a Comment that "over
delivering sometimes becomes an issue as well," and wanted to know
how to handle Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!








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