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Why do many entrepreneurs fail on Facebook? Usually because they use their personal profiles to mix pleasure with business and promote their products and services to the wrong crowd. And when they have Fan Pages, they focus on numbers rather than on branding and interacting with fans. Read More

Many companies make their customers wait on the phone when they call them for customer service. However, they are missing out on great opportunity to build long-lasting relationship with customer and sell. This post explains why every customer contact should be treated as an opportunity to sell you Read More

The Business Beware team explains why some customer service experts are not always right on their tips and advice. Read More

Why would anyone want to drive customers away or even want to know what you can do to drive them away? Well I’m not saying that business owners do anything to drive customers away consciously or deliberately but yes…many of them do things that have the same consequence…whether consciously or uncons Read More

We believe that the small business owners need to spend equal, if not more, effort and money in keeping the existing customers as attracting new ones. It costs significantly more to acquire new customers. This post shows the steps you can take to get more life-time customers for your business. Read More

Big-box brands are notorious for offering less-than-great customer service. Get 6 tips for how a small business can one-up the competition by delivering top-notch service. Read More

I recently visited an online store and for some reason, I was hesitant about placing an order, unsure about the security on the site. Looking around for a Testimonials page, I was unable to find one. I wanted reassurance from other customers that they had achieved customer satisfaction from this si Read More

A business cannot sustain competitive advantage for long time based on product and price alone. Competition eventually will find a way to beat you on that game. Competitive advantage built on customer service, however, cannot easily be copied. The 7-step process described here can help you improve Read More

Whenever we talk about small business, we usually have discussions about the user, or the customer. While “the customer is always right€ is somewhat of a Read More