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One surefire way to market a product well is to know that product inside and out. Rather than focusing on the “fluff” — the less important aspects of a product — it’s essential that a marketer know the substantial details that affect the customer’s experience. And the best way to learn about that i Read More
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Last Friday, we were excited to be honored with a 2010 Society for New Communications Research Award (SNCR). We received the award in the Corporate OnlineLast Friday, we were excited to be honored with a 2010 Society for New Communications Research Award (SNCR). We received the award in the Corpora Read More
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The assumption that many companies have is that their product is easy to figure out so the person buying it shouldn’t have a problem using it. Then they skimp on what really is the key to success - the customer service and the post sales education of the product! So here are a few things that we as Read More
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What does it take for clients to continue to choose your product or service over your competitors? Many small business owners seem to think it boils down your client service philosophy. Even if your product or service is needed, there is no guarantee your client will return to use it again.

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Did you ever wonder if there's a price for exclusivity? Here's a great customer service story about how one well-known business garnered poor marks for customer service by discriminating against one of the largest demographics--the poor. And yes, even the poor have money to spend, so why not consid Read More
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Every position in a startup is partially customer service. Regardless of what you do in your company or how far removed from the customer you feel, you're end product still reaches the customer. Everything you do is for the customer whether you ever talk to them or not. Read More
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Today’s consumer often looks for positive customer reviews before they spend their money. Your business will increase its credibility when it’s visibly backed by users who love your products and services. Not only that, but you could also extend your reach on the Internet if reviews are posted on t Read More
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It seems like every time I turn around, some advertiser with the Next Big Thing website is clamoring for my marketing money.

As a small business, I don’t have a lot of money to throw around. It turns out that about 80% of marketing expenses are wasted. Wasted! Read More
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The world is filled with all sorts of people, and if you’re in business, you will encounter many types of customers. Some are easy to please and a pleasure to do business, but others may be very difficult to please and difficult to treat. If your business is a business online, then communicate with Read More
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In business, we encounter people who would suggest that they are customers but don't actually ever intend buying anything from us. Customer service and engagement is just as important with them otherwise you might miss out on a positive reference to a real future customer. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!








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