Do you treat your customers the way you would like to be treated? Try turning the tables to figure out how effective your customer communications really is Read More
Whether you are at an established company or at a startup the pressure on you as a marketer to deliver is immense. To make matters more challenging it is likely that your marketing budget has been cut. Every dollar you spend is questioned for ROI and in most meetings you are asked about developments in social networking, customer service and online reputation management because it is in the press and tantalizingly promises high return at low cost Read More
What is it that your customers value? Is it a live person answering their call? Being able to get information from your web site or in email? Find out why focusing on your customer's preferences is the surest path to a thriving business Read More
Customer relationship management is all about understanding your customer. Through customer understanding, your business can deliver successfully and profitabl Read More
AT&T is getting its share of bad press in the social networks for its response to an unsatisfied customer: "Thanks for the feedback, and if you bother our CEO again, we’re going to send you a cease and desist letter. Read More
A colleague of mine, Michael Brenner, has stated numerous times that the role of marketing is to help our companies gain and keep customers. This is a unifying principle for both marketing and sales teams and should act as the foundation for your campaigns. The question becomes, how do you achieve this? In most marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty, while the best way to gain new customers is through positive referrals from your existing customers. Read More
Happy customers are the lifeblood of every company. Employees who can create those happy customers are worth their weight in gold. Companies often refer to these special employees as “Top Performers.” Top performers consistently demonstrate the ability to turn opportunity into success. Here’s a peek at the five common characteristics of top performers Read More
A Warm Glass Of Delivering Happiness With Zappos CEO Tony Hsieh. Exclusive interview with Zappos CEO on marketing, personal branding, delivering happiness and advice for entrepreneur Read More
Although you may not have a lot in common with your customers, it’s important to ask yourself what they need. According to Marilyn Suttle and Lori Jo Vest, coauthors of Who’s Your Gladys?: How to Turn Even the Most Difficult Customer into Your Biggest Fan, you need to take the time to get to know your customers. Read More
Today more than ever, companies are seeking to ensure that they will realize a valuable return on investment from their CRM system. To best achieve this, companies must first have a clear understanding of what information they want to gather and how the CRM system will be used to capture and analyze data to make further improvements in customer service. Read More

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!