It often doesn't take much to turn a good experience into a great experience. Here's an example of how one small business owner took her service to the next level. *Hint* it's easy enough that you can do it too. Read More
Customer loyalty is one of the most important areas in small business marketing that we strive to strengthen. It does not happen overnight and takes continued effort; however the benefits can greatly increase our business and marketing success. Read More
A couple of months ago, I talked to a business associate who was rightly frustrated with her boss, the owner of a specialty manufacturing company. The owner believed that landing a sweet deal with a top-tier customer was the solitary key to success; getting the order exactly right was at the bottom of the company's to-do list. Such an approach can Read More
My unbelievably exquisite, lovely, and beautiful wife (she may be reading this) came home from work yesterday and was bubbling over with excitement. I first thought she was just excited to see me after a long day, but in her hand she held a 5 berry milkshake that was ¾ of the way empty and I immediateley identified that as the source of her good m Read More
You can never know enough about your customers, because the more you know, the better suited you are to serve them, to sell to them, and to create for them. Read More
In the film 'Enter The Dragon' Bruce Lee demonstrated the 'art of fighting without fighting' in which he shrewdly avoided a conflict by not allowing it to happen in the first place. The same idea could be relevant for small businesses who rely on customer service. Read More
Your employees have a direct impact on how customers view your business. They are usually the first ones to come in contact with potential customers and their appearance, attitude and demeanor can easily be a turn off. Maybe your employees aren't even aware of the subtle signals they are giving out. Luckily, there are small changes that employee Read More
Do your customers know you appreciate their business? Here are 3 low tech, low cost and easy to implement ways to make sure they do. Read More
It's a known fact that it costs five times more to gain a new customer than it does to retain an existing one. So why do companies seem to invest more time, money and effort in the former, when the latter is what will really keep them afloat? “According to Bill Drury, as reported in Communications Expert Coaches Professionals on Client-Retenti Read More
They are the all-too-frequent subjects of profanity-laced customer reviews splashed across the Internet for all the world to see: "Lame service at this bank has been a tradition for over 20 years." "They are there to waste your time!" Day after day, these companies make their customers' lives unnecessarily difficult. FuelNet presents its list Read More

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!