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A colleague of mine, Michael Brenner, has stated numerous times that the role of marketing is to help our companies gain and keep customers. This is a unifying principle for both marketing and sales teams and should act as the foundation for your campaigns. The question becomes, how do you achieve this? In most marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty, while the best way to gain new customers is through positive referrals from your existing customers. Read More
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Happy customers are the lifeblood of every company. Employees who can create those happy customers are worth their weight in gold. Companies often refer to these special employees as “Top Performers.” Top performers consistently demonstrate the ability to turn opportunity into success. Here’s a peek at the five common characteristics of top performers Read More
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A Warm Glass Of Delivering Happiness With Zappos CEO Tony Hsieh. Exclusive interview with Zappos CEO on marketing, personal branding, delivering happiness and advice for entrepreneur Read More
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Although you may not have a lot in common with your customers, it’s important to ask yourself what they need. According to Marilyn Suttle and Lori Jo Vest, coauthors of Who’s Your Gladys?: How to Turn Even the Most Difficult Customer into Your Biggest Fan, you need to take the time to get to know your customers. Read More
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Today more than ever, companies are seeking to ensure that they will realize a valuable return on investment from their CRM system. To best achieve this, companies must first have a clear understanding of what information they want to gather and how the CRM system will be used to capture and analyze data to make further improvements in customer service. Read More
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Typically, as a Small Business owner or manager, you don’t normally associate purchasing software to reduce costs. However, CRM software specifically has some cost reduction advantages that are discussed below Read More
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Economic and management theory teaches us to examine options with relative scientific objectivity to determine the most efficient and profitable processes to increase revenue. Simply put, we look for the quickest and most effective way to make a profit. Read More
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During an economic downturn most business go through the usual motions of cost cutting and layoffs, and while that may help solve the immediate problem of too much expenditures. Read More
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The success of your business is largely dependent on your Sales Team‚ the lifeblood of any organization. In an increasingly competitive environment, sales teams need to skillfully manage a range of competencies and toolsets. Read More
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Have you ever been frustrated because you can’t find your agreements? Or don’t know which of your employees last spoke to a client? Or which one of your sales brochure is the latest version? Or why don’t your employees realize that “Bob” is your high valued customer that requires special attention? Read More
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