My unbelievably exquisite, lovely, and beautiful wife (she may be reading this) came home from work yesterday and was bubbling over with excitement. I first thought she was just excited to see me after a long day, but in her hand she held a 5 berry milkshake that was ¾ of the way empty and I immediateley identified that as the source of her good m Read More
You can never know enough about your customers, because the more you know, the better suited you are to serve them, to sell to them, and to create for them. Read More
In the film 'Enter The Dragon' Bruce Lee demonstrated the 'art of fighting without fighting' in which he shrewdly avoided a conflict by not allowing it to happen in the first place. The same idea could be relevant for small businesses who rely on customer service. Read More
Your employees have a direct impact on how customers view your business. They are usually the first ones to come in contact with potential customers and their appearance, attitude and demeanor can easily be a turn off. Maybe your employees aren't even aware of the subtle signals they are giving out. Luckily, there are small changes that employee Read More
Do your customers know you appreciate their business? Here are 3 low tech, low cost and easy to implement ways to make sure they do. Read More
It's a known fact that it costs five times more to gain a new customer than it does to retain an existing one. So why do companies seem to invest more time, money and effort in the former, when the latter is what will really keep them afloat? “According to Bill Drury, as reported in Communications Expert Coaches Professionals on Client-Retenti Read More
They are the all-too-frequent subjects of profanity-laced customer reviews splashed across the Internet for all the world to see: "Lame service at this bank has been a tradition for over 20 years." "They are there to waste your time!" Day after day, these companies make their customers' lives unnecessarily difficult. FuelNet presents its list Read More
Autoresponder is a killer application in the B2C world. B2C marketers like online retailers have long used autoresponders to engage customers, bring them back, drive sales and increase the value of every customer on an ongoing basis. Read More
When your customers call in to tech support or other customer service areas, their experiences can either make them trust you, your company, and your brand even more -- or wonder whether anyone really cares. This customer service check list outlines the do's and don'ts of keeping your customers happy on the phone. Read More
Imaging Spectrum Magazine's November 2008 edition features Paul Cherry's article “To Keep Buyers Coming Back, Don't Be Nice — Be Real” on page 40. In this article, Cherry reveals the secret of customer loyalty: customer engagement. Read More
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!