Customer loyalty can certainly play a significant role in the long term success of any company. The true hallmark of a successful business is whether or not customers return to your organization time and time again, whenever they have a need for the particular type of product or service that your company has to offer. Read More
The fine line between real Customer Service and just service is what differentiates great companies from good, and get Customers to leave the service companies. Read More
It often doesn't take much to turn a good experience into a great experience. Here's an example of how one small business owner took her service to the next level. *Hint* it's easy enough that you can do it too. Read More
Customer loyalty is one of the most important areas in small business marketing that we strive to strengthen. It does not happen overnight and takes continued effort; however the benefits can greatly increase our business and marketing success. Read More
A couple of months ago, I talked to a business associate who was rightly frustrated with her boss, the owner of a specialty manufacturing company. The owner believed that landing a sweet deal with a top-tier customer was the solitary key to success; getting the order exactly right was at the bottom of the company's to-do list. Such an approach can Read More
My unbelievably exquisite, lovely, and beautiful wife (she may be reading this) came home from work yesterday and was bubbling over with excitement. I first thought she was just excited to see me after a long day, but in her hand she held a 5 berry milkshake that was ¾ of the way empty and I immediateley identified that as the source of her good m Read More
You can never know enough about your customers, because the more you know, the better suited you are to serve them, to sell to them, and to create for them. Read More
In the film 'Enter The Dragon' Bruce Lee demonstrated the 'art of fighting without fighting' in which he shrewdly avoided a conflict by not allowing it to happen in the first place. The same idea could be relevant for small businesses who rely on customer service. Read More
Your employees have a direct impact on how customers view your business. They are usually the first ones to come in contact with potential customers and their appearance, attitude and demeanor can easily be a turn off. Maybe your employees aren't even aware of the subtle signals they are giving out. Luckily, there are small changes that employee Read More
Do your customers know you appreciate their business? Here are 3 low tech, low cost and easy to implement ways to make sure they do. Read More

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!