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In a survey of 202 respondents, primarily composing of B2B and hybrid B2B companies, Influtive and Konye Marketing discovered that customer marketing has become an integral marketing strategy and that it is on the rise. Businesses are no longer solely focused on bringing new customers they are tryi Read More

Are you curious to know what your main strength as a customer success manager is? Take our quiz and find out! Read More

Providing the right information can drastically improve customer experience and conversion rates in the onboarding process. Read how co-browsing can certainly help here Read More

The way you onboard trial users affect the entire user experience: how well do you rank?

The most critical phase in the entire customer journey is represented by the moment when you onboard trial users.

You invested a lot of money and resources to attract qualified traffic to your site throug Read More

If you’re running a business that provides services in the form of software to your clients, it is imperative that you have a team of professionals ready to tackle any problem that comes in the way of your clients. 3 Reasons Why Business Need Proactive Customer Service to Tackle Their Problems Read More

What’s one thing the founder of an upcoming SaaS startup, the Product Manager for an established enterprise and the head of sales at some corporation all have in common? Other than having to adapt to the digital disruption they can no longer ignore the need to make Customer Success an integral part Read More

Each week I read a number of customer service and experience articles from various online resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too. Read More

How do you approach customer service training? How do you make sure that every person that you hire is ready and prepared to represent your business and your values in the same way?

There’s really no exact blueprint that you can implement to ensure success—there are a lot of different routes you Read More

A list of top tactics sure to boost customer success and retention.

It’s easy to get lost in the fluff and talk about general concepts but, when it comes to customer success, it’s important to have a clear strategy in mind and put in place effective measures that actually have an impact on the c Read More