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Despite the rumours telemarketing is not dead. It has been seriously damaged by overuse and poor practice but it still has a place as part of a marketing process. Read More

ontent marketing is evolving from the more traditional forms of passively consumed content towards the creation of digital tools and platforms, built to make customers’ lives easier. Here are some pointers if you are looking for ways to make sure your content stands out from the avalanche of whitep Read More

Competitors Help You Find Prime Marketing Opportunities. If you are in an older industry that is generally stuck in the 80s advertising mindset, this is a prime opportunity for your company to rise to the top. Take the vacuum industry, for example. Remember when salesmen would go door-to-door selli Read More

Whatever communication goals a business or organization may have, Email Marketing can be the primary channel they can use for getting the results they want. Read More

Best Practices are garbage. There, I said it. Think you can manage your business or business processes through "best practices"? You're missing the point. Read More

The following aims to explore the merits of using paid search marketing for your business and how it can be a most cost-effective tool that you can have in your marketing arsenal. Read More

Choose a good domain name for your blog is not so hard. Having your own domain rather than using the sub-domain supplied by different blog site like ".blogspot.com", ".wordpress.com" etc. makes a question in your creativity, credibility and also professionalism. Choosing a good name can also [Read Read More

I can't think of many people who actually like cold calling. For most it's like anticipating a trip to the dentist. But if you're going to run a business it's critical that you learn the skill if you want to succeed. Even if you are thinking about hiring other people to sell for you, you need to kn Read More

If the idea of a mobile marketing campaign feels like a strategy reserved only for large companies with massive technology infrastructures, you might be surprised to hear that you’re missing out on what can be a highly profitable marketing channel that provides a significant return on investment — Read More