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Small businesses often feel they are at a distinct disadvantage when competing against large enterprises and their massive budgets. They simply don’t have the finances, experience, and staff to compete on such a high level. This doesn’t have to be the case, though. There
are a number of great onl Read More

Here are some key direct marketing stats from the 2014 DMA Fact Book covering five different marketing channels: direct mail, Internet, email, search, and mobile. Read More

If you want to close more sales, you need more customers.
To get more customers, you must introduce your product, yourself, to more people. Read More

Before you take the plunge into PPC marketing, it is a good idea to know its pros and cons first so you can make the most of it. Read More

Calls to Action: Somewhere between a carnival barker and a ho-hum shrug of the shoulders should do the trick. But setting the right tone can be tricky, which puts even more importance on your message. Read More

A great way to actively get the word out about you and your business is to be involved in community organizations, activities and select interest groups. Read More

We love labels in this country, and people born between 1979 to the mid-1990s are known as Generation Y … or the Millennial Generation … or Generation Next … or Echo Boomers. Whatever you call them, here's why you should connect with them. Read More

There are things to do before embarking on a meeting with a client, such as determining their motivation. Read More

The following provides an overview of what A/B split testing is and how it is a vital tool to ensure the success of your digital marketing campaign. Read More