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You’ve put in tons of time and effort to generate leads. You’ve used social media lead generation tactics and you’ve run successful landing page campaigns. Now what?
Email automation may not be a new concept in lead nurturing, but alarmingly, only 35% of B2B’s have an automatic email program in pl Read More

The average person is bombarded by many different kinds of marketing tactics every single day. Your customers are no different.
Everywhere they look, someone is likely trying to sell them something, and often, it’s through email marketing. What does that mean?
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When a business has financial issues, they are often tempted to pull back from the time investments represented by digital marketing optimization. Here is why that is a mistake. Read More

I Thought I Was An Email Expert. And Then, I Read THIS

How email will work as the Content marketing revolution continues Read More

A subscriber writes in this week with a question about selecting your target. "What are the most important things I need to be researching to get clear on my ideal target market"? Read More

The other day I had a piece I had written published on a popular website. This was a guest post at BasicBlogTips.com. And it's a comprehensive guide to getting people interested in what you're writing about. Read More

Don't get me wrong... I'm not saying you shouldn't be using testimonials. If you've got good "results based" testimonials, then by all means use them. Read More

It's so easy to get this wrong... When writing advertisements or emails, the first thing some copywriters think about is the product. Read More

Do we live in the Matrix? I came across an article the other day that went into depth about this topic. It talks about tests which could reveal whether we are part of a giant computer simulation or not. Read More