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I was reading today that Germany have just officially banned a word that is 63 letters long. Yes I'm serious. 63 letters. Read More

One of my all time favourites is the legendary Clint Eastwood. In his prime he was a well oiled machine. Big, strong and full of attitude. As marketers we can all take a leaf out of big Clint's book. Read More

You're a new copywriter. Congratulations.

Writing copy is a lot of fun, and it can be very lucrative too. Read More

Today I rang my bank to close a credit card of mine that was costing me a fortune in interest every month. The lady that answered the phone was a trained professional, and she tried her very best to talk me into keeping the card. Read More

We know that the measure of a sales letter's success is a high response rate - whether it's getting prospects to buy something you're selling or join your email list. Read More

Let me make myself clear at the beginning itself that freelancers do not just mean freelance writers in this post. The secrets that you are about to read have been shared by top freelancers who belong to diverse fields like website designing, app creation, engineering and of course freelance writin Read More

It’s a staple of sales training but it’s true over email, as well.

Don’t send emails out to your list unless they work to convert your email subscribers into customers. If you don’t offer your email subscribers a way to buy your products or services, you’re just sending them an invitation to uns Read More

In this post you come to know about the simplest and easiest way through which you can get a high google pagerank for your website. Read More

There’s one easy way to remind your customers that you exist: email. Send your customers and potential customers emails. Remind them that you exist and why they should buy from you. Read More