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Email and social media cannot be your only marketing campaign strategies. In this digital world, sometimes investing in an old school direct mail campaign is your best choice to cut through the digital clutter.

Here are some strategies to help make direct mail marketing campaigns a more cost-eff Read More

Cart abandonment emails are effective. Case studies have proven that setting up a simple cart abandonment email can convert sales that would otherwise be lost at a rate of between 10-30%. Read More

Text message marketing has become a popular option due to the sheer number of cellphone users. While this may be a great way to connect with customers, there are a few things businesses need to keep in mind. Read More

Do you want to get more subscribers, build a bigger list, make more sales, make more money, drive a better car, have a better home, live a better life, donate to charities, travel, make a difference? Well, if I know you good then the answer is hell yeah I want it. Read More

With the wave of social media seeping into our lives, it’s normal to think ‘out with the old and in with the new’.  That is, new ways to advertise our business, news ways to engage with prospect clients and new ways to demonstrate our products or services to our clients.  Yet, there are a number… Read More

As a small business owner, you likely spend countless hours and energy crafting just the right marketing message for your product or business. But if you are not paying attention to the nuances of the piece and your intended audience, all your efforts will go to waste. How can you assure that won’t Read More

I’ve laid out a proven tactic for lifting your e-commerce newsletter conversions. This is a trick used only by the savviest of email marketers though it is now easy enough to do that any online store can make the most of it. Read More

Sharing coupons via email and social media can boost fan and customer base.

Learn how VerticalResponse and Constant Contact email marketing services can help you create coupon deals and offers for customers and prospects via email or sharing on social media sites like Facebook and Twitter. Read More

Making the decision to exhibit at an industry trade show is not easy considering high costs, staff resources, and travel time. If you make the decision to attend, make the decision to maximize your investment opportunity. Read More