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An enterprise contact center could easily handle millions of customer service and sales calls in any given year – either in-house or at their outsourced BPO provider. Assuming that the average handling cost per call is around $4, an enterprise could easily spend tens of millions of dollars each yea Read More
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Management of the firm always focuses on different methods to increase sales of their product(s) which would eventually increase sales revenue. For many firms, increase sales means to bring new customers towards their product which is an old method now. The firms should be focusing how to sell thei Read More
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This is a great post with examples of how you can use local events to get cheap advertising that can drive traffic and sales. Read More
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Secrets are lessons, tips, advices and strategies which have been hidden from you either by someone you know or by a stranger.
Secrets actually are no big deal. They’re simply what you don’t know. Most ideas we call secrets are so common, but since you don’t know it, you won’t take advantage of th Read More
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In this post, I answer two of my reader's top e-mail marketing questions. Read More
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You’ve made the decision to go for it and reach out to the press for a magazine feature.

You’ve broken your goal down and you know the exact steps you need to take to make this dream of your’s a reality.

One of those steps just so happens to be creating a press kit. Read More
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SalesPortal BlogWhile direct marketers are typically well attuned to the potential of upselling and cross selling, the unique moment in time characterized above also lays the foundation for another kind of opportunity: cross-pitching. Read More
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With the rise of mobile smart phones usage, readable codes have gained popularity among marketers as a unique way to engage with customers and prospects. Many companies have had success by getting their audience to scan with their mobile phones and submit their contact info for a contest, donate to Read More
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“With between 70% and 80% of future sales coming from data segments already engaged with your brand, using engagement segmentation to drive sales can be extremely effective,” write Matthew Kelleher and David Rowe in a new white paper from RedEye.com. Read More
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Do you have a branding strategy for your online presence on social media sites? Does your social media username brand you, your business or your product? Read More
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