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With the rise on online marketing, real-world advertising is often overlooked. However, offline marketing comes in a great diversity of forms and it pays to explore some or all of them. Read More

The emails that you use to communicate with your existing and potential customers are incomplete without a call to action 0r CTA. Words that encourage the email recipient to take an immediate action are referred to as call to action. 10 tips to design effective ‘calls to action’ that will compel yo Read More

A well-designed business card can help boost your business and brand awareness. For example, have you ever wondered why some business cards get saved while others do not? Perhaps it’s the person giving the card, or the product/service they provide. But most likely, chances are business cards that g Read More

Creative direct mail marketing will make your business stand out. Check out these tips and examples. Read More

Once you begin to reach a level of success as a business owner you will start to get calls asking you to be a speaker. This can be a great way to get the word out on your business. It can position you as an expert. Think of public speaking as one to many networking. Having said that if you aren't Read More

What’s the first step in creating an email that gets a reader to take action? Creating a compelling subject line. Forty percent of a person’s decision to read an email is based solely on the subject line. As such, it is critical your subject line grabs the reader’s attention from the minute it hits Read More

Nearly every business engages in some form of email marketing as a way to reach customers and prospects. Lets take a look at Emma and MailJet, two companies that are gaining attention from businesses worldwide. Read More

Constant Contact's new SaveLocal tool combines local coupon offers and deals with their industry leading email marketing software for one easy-to-use online sales tool that creates loyal, repeat customers --

If you are targeting your existing customers to help grow your business, then it’s only Read More

There’s a lot of buzz being generated about which email marketing services is the best to use. The two services gaining quite a bit of attention are Constant Contact and MailChimp. Let’s take a look at the two systems with the goal of helping you decide which program will work for your needs. Read More