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Emily provides a list of mailing tools that can help small business owners save money on shipping and postage. Read More

An article outlining the benefits of using a hosted CRM solution for sending targeting marketing campaigns - explaining how simple and effective a targeted email campaign can have a great impact by personalising the message Read More

In this week’s episode, I’ll break down my personal mail pile from the floor of my house and show you one example of a very well done postcard. Read More

According to news sites and reports, more than 4.6 billion people have mobile devices. Part of that may be due to the fact that some people have more than one mobile device or cell phone. Still, that's a large number. As a business owner this number may get those creative juices flowing. You start Read More

In his recent roundtable for StepByStepMarketing.com, copywriter Robert Bly offered some great advice on how to fine-tune and maximize the results you get from free offers. Where does a free offer fit into an overall email marketing campaign? Here’s a quick review. Read More

Listen in as Larry answers a few more questions:
* What is text message marketing and how does it work?
* What kind of businesses tend to benefit most from text marketing?
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Did you know that an open rate of 40 percent on your email marketing campaign is something to be envied? Or that a click-through rate of 2-3 percent is also something to be congratulated? I’ve had clients lament to me that they were concerned their subscribers weren’t interested anymore if their op Read More

On this week’s episode, I’ll deconstruct the Beat The Geek door hanger. This door hanger has all the bells and whistles packing a quite the punch. Read More

Timely reminders and being "top of mind" for your clients is an essential part of marketing. Is your business out of sight, out of mind? Read More