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You can sit around for weeks trying to conjurer up the perfect marketing plan. There is an easier way and it’s called the marketing maven. Read on… Read More

There was a time when many companies kept informational company brochures on hand. They could be inserted in direct mail packages, carried by salespeople, left in the company lobby, or serve lots of other purposes. Today, it seems that company brochures aren’t as popular as they once were.
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Epsilon study reveals which B2B marketing channels individuals, which may also be buyers, trust the most. Read More

In this week’s episode, I’ll deconstruct Internet Marketing Legend Frank Kern’s direct mail piece. It’s the famous dollar bill Mailer and it’s a gem. Read More

Every web marketing manual praises the email as an economical, practical, measurable and profitable business tool. But how many companies are truly aware of these qualities and exploit them to the fullest?
It's important to understand the value of correct information and above all the viral potent Read More

Is word-of-mouth marketing something that happens by accident? Years and years of marketing research has shown that it's not. In fact, word-of-mouth marketing can be consciously created - if you understand what drives it. Read More

The importance of Effective Headline Writing cannot be overstated. Magnetic headlines attract readers to your content. Limp, dry, boring headlines don't. Question is, how can you learn the fine and profitable art of headline writing, and apply it to your blogging? Read More

In a world of online marketing and social media, sometimes tried and proven marketing tactics can be a refreshing change of pace. Remember the days when mail was something you touched and you actually spoke with real people?

These old school marketing ideas should not be forgotten. In fact, the Read More

I’ve written before about how important it is to write a compelling subject line for the marketing emails you send. But here’s a new question for you . . . What should you put in the “from” field of the marketing emails that you send? Read More