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Building a community around your business is one of the best ways to ensure a steady flow of new leads and customers coming to your door. But with all the available social networks and other platforms available, how do you choose the right venue for your community to meet, and then how do you get p Read More

Something that irritates me, and probably most people, is when you visit a site to simply poke around and immediately receive a sales call. It feels like a waste of my time and the sales person’s and, frankly, it is. This is a classic lead nurturing mistake, and it often drains the credibility out Read More

* What are QR codes?
* What can I do with a QR code?
* How are businesses using QR codes for marketing?
* Applications for municipalities, realtors, local service businesses, retailers, networking, etc.
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Your unique selling proposition is one of the most powerful parts of your business. Learn how to create your USP with these tips and examples. Read More

Financial decline of the United States Postal Service threatens service cutbacks or future default shutdown that could impact direct mail marketing efforts.

A potential shutdown of USPS services would be devastating to millions of residential and business communities that depend on mail services Read More

This is a post that goes over three old games that had some seriously creative direct response marketing. Feel free to share your own favorite games and campaigns. Read More

Google Launched new way of submitting URL to its bot’s directly. Now you can request Google bot’s directly to crawl a specific web page. This new feature of submitting the URL’s to Google is limited, so you have to use this method when it is important. Read More

Direct mail is one of the oldest forms of advertising and for good reason. People enjoy getting post, and if done correctly there’s something quite personal about it. Read More

If your number one question about e-mail marketing is, "What am I going to write about in all those e-mails?" then this post is for you! Read More