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Sure, the letter is the most important element in any direct mail package. But don't forget the brochure. It's important too! Here are nine ways to improve the pulling power of your next brochure. Read More

Do What You Love. Have you ever noticed we usually love to do the things we're best at? So what's your strength? Discover your passion and excel at what you do. Read More

A friendly greeting, a warm handshake, a nice smile and an exchange of business cards. The first impression game does not only depend on you but also your cards. It can end conversions with a bang or help you start a great one. If your business card does not reflect your personality or blends right in with the other boring cards, you might consid Read More

An autoresponder is a cool software package that will automatically send an e-mail to any e-mail address that signs up or opts in to a mailing list. It is most often used to follow up with subscribers to an e-mail newsletter or other e-mail list. You can send one follow e-mail through an autoresponder or several. Read More

Keeping up with the always-evolving IRS rules and their inherent tax implications can be a harrowing task if you don't know where to look. Read More

Vanessa Summers, Entrepreneur.com's "Financial Guru", suggests these tips when creating direct mail products for your small business. If you thought the age of print was dead and gone, think again. Summers explains research now indicates a targeted direct mailing campaign can result in a 300 percent increase in conversions (those who take some Read More

If you own or operate a brand, whether it is a big company, a small business, or just your name, email newsletters have become a popular way of adding value for your clients, customers, or friends. Read More

Ask yourself what you and your staff will do with these alleged leads. Who are these people? Who are you trying to reach? Read More

As Smallbizbee.com has grown over the past 10 months, so has the number of emails in my inbox.Now, while I'm not claiming to be an email marketing expert, I can tell you why those who have marketed to me have nothing to show for their efforts. Here are the top five mistakes I see them making. Read More