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Depending on your chosen industry, a press kit may also be referred to as a media kit, artist pack or press pack. There are slight differences between these, but overall, it's simply a marketing tool composed of an informational packet about your business / product / what you do that is designed to be forwarded to an organization or media outlet ( Read More
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Personalized communication is important these days. No one likes automated responses and canned communication, and we feel let down when we see those template replies. Your potential customers want to work with you. If you treat them like a number, you may lose sales. Read More
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Terrific advice and reminders about doing email right. And links to powerful research/data. Read More
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This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. We all know by this time about the benefits of converting your parameterized URLs to human- and crawler-friendly URLs, but Read More
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Renowned copywriter Robert Lerose, who specializes in direct response advertising, and William Fridrich, who co-invented the "magalog" direct mail promotion, have more than 50 years of combined experience. Here, they offer four promotional copywriting tips that small businesses should take to heart before developing a direct mail marketing campa Read More
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Most businesses are simply out of sight and out of mind because they allow their customers to forget about them. Print newsletters will cure this 'Marketingng ADD' with these four strategies. Read More
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Successful data mining for marketers is really all about getting your data properly prepared. Data miners spend about 80% of their model building efforts on data preparation. Once the data is ready, it's quite easy to use applications like SAS Enterprise Miner or SPSS Clementine to develop response models to help improve your marketing ROI and re Read More
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Likewise many direct sales marketers go about building their businesses much like the guy who bluntly states his objective or worse the guy who by-passes all social cues and goes for gold uninvited. There are three basic reasons why prospects don't buy from you: #1 They don't need what you are selling. #2 They don't believe they have a p Read More
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"95% OF PEOPLE FAIL WHEN THEY START A BUSINESS WITHOUT A SYSTEM. 95% PERCENT OF PEOPLE ARE SUCCESSFUL WHEN THEY START A BUSINESS WITH A SYSTEM! " - Entrepreneur Magazine As if that were not enough, 95% Of new Home Party Plan Consultants fail largely due to info-overload, confusion and flat out frustration. Read More
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Want your business to be effective in using social media? Do these three things! Read More
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